LARRY ELLISON DELIVERS OPENING KEYNOTE AT 2012 ORACLE OPENWORLD IN SAN FRANCISCO – INTRODUCES LATEST ORACLE DATABASE12C

Article and photos by Marcus Siu

“Oracle is committed to delivering services to all three services to the cloud… buy your applications as a service, buy your database and middleware as a service, and buy your storage & servers, also as a service”.

Larry Ellison delivered his opening keynotes for the 30th Oracle OpenWorld at Moscone Center on Sunday evening to the full capacity crowd, part of the 50,000 expected for the five day conference.

Ellison announced Oracle’s latest database, “The Oracle 12c”, which took several years to develop, providing superior security, control and efficiency for software services delivered from the cloud.  The database also contains separate memory and processes in it.

Ellison also calls it a “multitenant data base for the cloud”.

Ellison’s second announcement was in regards to Oracle extending cloud services: 

“The Oracle Private Cloud that was idea born from conversation with the banking industry, who due to regulations were restricted in their ability to leverage cloud services. Oracle will now extend cloud services behind a customer’s firewall, they can leverage the same cost savings for we will set up, manage and monitor the environment within their own data centre or ours if they so wish. The best part is, this Private Cloud offering is seamlessly connected to the Oracle Cloud and gives customers a sense of reliability with Platinum support, 15 minutes response time,” Ellison announced.

Ellison also demonstrated through his slideshow presentation that clouds are very similar to utility/electrical grids, as clouds require more distribution of data, and will eventually lower demand for the need for servers.


“You might be legally required or just have a preference to store that data behind your firewall, but still take advantage of the benefit that that we pay for the servers, software, we manage it and continue to upgrade it, and we charge you a simple monthly fee.”

Ellison’s remarks regarding the new X3: “The hardware foundation of the Oracle Cloud is the Exadata version 3 – Exadata X3 is designed to store all your data bases in memory.  Single Exadata X3 rack has 26 terabytes of memory… then we compress the data by a factory of ten… 220 Terabytes of your data in a single X3 rack…That’s an astonishing numbe. You virtually never use your disk drives. Everything is in semiconductor memory.” 

Ellison closed out his keynotes with the following remark:

“The reason we’re making these things faster is to improve not just their peak performance, but improve their cost performance.”, “You’ll save so much money in storage because of our compression…with a new generation of clouds are going to deliver answers faster than you ever can imagine was possible because of the X3 “database in memory machine”; the world’s fastest computer for business.”

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Bay Area photojournalist - Northern California, United States Promoting the lively film and music scene mainly through the Bay Area, as well as industry and technology events.
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